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Plus, no fad diets are recommended nor are the use of supplements and medicines. The programme doesn’t require access to a gym or any fitness equipment. Through customised ‘Weight Loss’, ‘Disease Management’ and ‘Lifestyle Management’ wellness plans, users are encouraged to build long-term habits. Further, there has been a surge in healthcare providers offering online health-focused solutions.” The popularity of apps like Fitelo represents this shift in perspective. People now understand the importance of a strong immune system, the effects of stress and the consequences of an unhealthy lifestyle. Sahil Bansal, Co-founder and CEO of Fitelo, an AI-powered wellness app that identifies people’s habits and curates personalised health programmes, says, “There has been a strong shift towards preventive healthcare. There was suddenly a heightened awareness of the different ways one could be healthy, and a wider acceptance of the concept of holistic health, which includes physical, mental, and emotional health, instead of just aiming for six-pack abs and beach bodies. Apart from concerns regarding future variants, the report describes the growing focus on being fit in the backdrop of the rising incidence of lifestyle diseases such as obesity, stroke, type 2 diabetes, heart disease and atherosclerosis as a catalyst.Ĭovid-19 proved a reality check for many with health taking centre stage. Repeated waves of Covid-19 and now the onset of the Omicron variant-predicted to reach its peak in India with 1.5 lakh cases by February 2022-have spurred the demand for fitness at home. According to the Indian Sports and Fitness Goods Market Report published in Research and Markets in September 2021, the market for fitness goods will grow at a CAGR of 8.6 percent in the financial years 2021-2026. The fact that the mirror is equipped with biosensors to measure vitals like blood pressure, glucose, ECG, respiratory rate and more makes it a cutting-edge find.Ī digital revolution is ongoing for the past two years in the field of fitness with a gamut of AI-enabled fitness gadgets and devices entering the Indian market, many of which are homegrown. Its smart sensors even correct her posture while she exercises. Portl’s easily programmable technology gives her access to a variety of workouts conducted by many different instructors-both on-demand and through live classes. Now, even after the pandemic dialled down, she remains hooked on it. Its price was steep but far more cost-effective in the long run,” she explains. That’s when I read about Portl, a newly launched smart mirror-based personalised fitness and wellness device. He was effective but at 2,000 bucks per hour, he was working out to be too expensive-much more than my previous annual gym membership. “Then I hired a personal trainer who would conduct sessions virtually.
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At first, she turned to the plethora of free exercise videos on YouTube and other apps but found herself unable to keep up. She forced herself to take stock of her health and made a drastic overhaul of her lacklustre fitness routine. Her mental health was severely affected, and the premature death of a close friend from Covid-19 proved to be the last straw. Every morning, homemaker Siya Wadhwani stands in front of her mirror and asks herself, “Am I fit enough?” And her mirror responds, “According to your current BMI, you could lose five kilos more.” When the pandemic hit, a lissom Wadhwani lost her job and packed on the lockdown kilos while stuck at home in Mumbai.